We partnered with a dietitian who, despite having a basic social media presence, lacked a professional touch. Our team redesigned her social media profiles to better reflect her extensive experience and knowledge. We developed a refined brand identity and implemented a structured content strategy focusing on informative and engaging nutrition advice.
Date
March 2024
Role
Visual identity creation; WEB development; social media audit; personal branding strategy.
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The Challenge
TRANSFORMING AN EXISTING ACCOUNT INTO A PROFESSIONAL AND POLISHED ONLINE PROFILE THAT ACCURATELY REFLECTS THE DIETITIAN’S EXTENSIVE EXPERTISE AND CREDIBILITY IN THE NUTRITION FIELD.
The Research
WE ANALYZED NUTRITION TRENDS, COMPETITOR PROFILES, AND AUDIENCE PREFERENCES TO CREATE A STRATEGY THAT HIGHLIGHTS THE DIETITIAN’S EXPERTISE AND CONNECTS WITH THEIR TARGET AUDIENCE.
The Solution
REVAMPING THE DIETITIAN’S SOCIAL MEDIA BY CREATING A COHESIVE BRAND IDENTITY, CRAFTING ENGAGING CONTENT, AND IMPLEMENTING A STRATEGIC POSTING SCHEDULE.